OnBase: Smashing Sales and Marketing Misalignments
Ep. 445 | Navigating MarTech Product Growth: Strategies for Thriving in Challenging Business Environments
January 05, 2024
Episode SummaryIn this episode of Sunny Side Up, Katharine Noonan interviews Erik Kostelnik on thriving in the MarTech space. Erik underscores the critical need to build customer-centric brands, carefully balance marketing investments, and prioritise hir
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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