OnBase: Smashing Sales and Marketing Misalignments
Ep. 443 | From B2C to B2B - Navigating the Marketing Spectrum in a Digital Age
December 20, 2023
Episode SummaryIn this episode of Sunny Side Up, Kelly Hopping interviews Jane Lee on her transition from B2C to B2B marketing. Jane discusses the significance of a strong brand as a sustainable competitive advantage, the necessity of aligning brand posi
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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