OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Ep. 442 | Building Bridges Between Sales, Marketing, and Metrics

December 15, 2023

Episode SummaryIn this episode of Sunny Side Up, Chris Moody interviews Dora Boussias on the nuances of developing a robust data strategy and balancing immediate data requirements with a long-term vision. She underscores the need to align teams, particul