OnBase: Smashing Sales and Marketing Misalignments
Ep. 435 | Navigating the ABM Landscape - Unveiling Expert Insights and Pitfalls to Avoid
November 28, 2023
Episode SummaryIn this episode of Sunny Side Up, Jordan Saucedo interviews Renny Fidlon on navigating challenges in ABM like a seasoned pro. Renny highlights the shift from lead-based models to strategic account approaches and emphasises aligning marketi
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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