OnBase: Smashing Sales and Marketing Misalignments
Ep. 436 | Tales from the frontier of ABM
November 30, 2023
Episode SummaryIn this episode of Sunny Side Up, Chris Moody interviews Brian Kotlyar on todays challenges and opportunities in B2B marketing. Brian emphasizes the pivotal role of data warehouses in refining marketing strategies, noting that traditional
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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