OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Ep. 419 | Unlocking ABM Success in a Resource-Constrained Landscape

September 07, 2023

Episode SummaryIn this episode of Sunny Side Up, host Devan Cohen interviews Dan Radu, the founder and president of Macro, a digital marketing partner specializing in ABM programs. Dan shares insights into the concept of Account-Based Everything (ABE), e