OnBase: Smashing Sales and Marketing Misalignments
Ep. 414 | The Power of Process – Shifting Perspectives to Tackle Challenges Holistically
August 17, 2023
Episode SummaryIn this episode of Sunny Side Up, host Ryan Schimmel interviews Greg Graham, a seasoned marketing operations expert, on the critical role of end-to-end testing, the value of adopting a macro view in marketing strategies, and how leaders ca
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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