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In this episode of Enabling B2B Buying with Charles Bernard, we highlight sales with purpose through the story of Kimberly Pearson, an audiologist and sales leader at Oticon, a Danish hearing health care company known for its groundbreaking work in “brain hearing.”

With more than 30 years of experience in audiology and sales, Kimberly shares how her career has been driven by one guiding purpose: changing lives through better hearing. She reveals how science, empathy, and mission-driven selling connect to create lasting trust between providers and patients, and how understanding your “why” shapes meaningful results.

• How Oticon’s mission and research culture translate into real-world patient impact
• The meaning of sales with purpose and why it drives stronger buyer relationships
• The art of enabling buying by truly listening to customer needs
• Strategies for balancing KPIs with authenticity and trust
• The importance of staying curious, learning continuously, and leading with empathy
• How AI and technology are transforming hearing health care, and how professionals can adapt
• Why knowing your “why” sustains motivation and purpose in sales

• Oticon
• Start With Why TED Talk by Simon Sinek

Visit Kimberly’s company website here: https://www.oticon.com/

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To learn more about Charles Bernard’s book Enabling Buying in a World of Selling, visit enablingbuying.com.

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