In this episode of Enabling B2B Buying with Charles Bernard, Charles sits down with Kirsten Wynn, a marketing executive, growth strategist, and champion of women-led companies.

Kirsten shares how she helped scale a company from $2 million to over $1 billion and explains why diverse, women-led teams often outperform their peers. Drawing from her background in psychology and marketing, she goes on to reveal the mindset shifts, leadership habits, and cultural strategies that drive lasting business growth.

• What makes women-led companies successful and scalable, especially in today’s evolving market
• The blind spots that often hold founders back from growing, even when product-market fit is strong
• How to “market the market fit,” and why it’s sometimes necessary to let go of what worked at $2M
• The importance of strong culture and consistent branding in driving long-term revenue
• How Kirsten builds trust, attracts top talent, and aligns teams with purpose across all stages of growth
• Insights from her background in behavioral science and luxury fashion, which continue to shape her leadership style
• The critical role of mentorship, intentionality, and investing in people when building high-performing teams
• Why leading with clarity, empathy, and structure ultimately becomes the backbone of scalable success

• Books by Jim Collins
• The Happiness Advantage by Shawn Achor
• Books by Mel Robbins
• Books on vulnerability by Brené Brown

Visit Kirsten’s company website here: https://www.women-presidents.com/

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To learn more about Charles Bernard’s book Enabling Buying in a World of Selling, visit enablingbuying.com.

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The post From $2M to Billions: Kirsten Wynn on What Makes Women-Led Companies Thrive appeared first on Collavia.