In this episode of Enabling B2B Buying, Charles Bernard sits down with Mark Taylor, his business coach, mentor, and friend.

Mark shares how leading with a noble cause can transform the way leaders sell, inspire teams, and build lasting success. With over 50 years of experience, from top salesman to award-winning Vistage Chair, Mark offers strategies that shift selling from pushy to purposeful and leadership from reactive to visionary.

• How Mark’s early fire alarm sales shaped his belief in selling with a noble cause
• The difference between pushy selling and enabling buying
• Why a noble cause inspires teams more than numbers, quotas, or pressure tactics
• How Positive Intelligence helps people silence inner critics and reach their potential
• Why engaged middle managers are essential for leadership at scale and cultural alignment.
• How Mark scaled his company by building an executive team after joining Vistage.

• Selling is Simple, Not Easy, but Simple by Fred Herman
• Tribal Leadership by John King and Dave Logan
• Positive Intelligence by Shirzad Chamine

Visit Mark Taylor’s website here: https://marktaylor.nyc/

Listen & Subscribe to Enabling B2B Buying with Charles Bernard
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To learn more about Charles Bernard’s book Enabling Buying in a World of Selling, visit enablingbuying.com.

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