Every business relies on three core growth engines: profitability, customer acquisition, and customer retention. In this case study, Fred walks you through how he helped an e-commerce brand in the health & wellness space identify and fix their failing customer retention strategy—boosting lifetime value, repeat purchases, and cross-selling opportunities.

Key Challenges:

• Low customer retention, especially on marketplaces
• Wide disparity in order value across sales channels
• Minimal cross-selling and bundling strategies

Solutions Implemented:* Customer Lifetime Value Analysis → Identified key retention drivers* Loyalty Program Development → Created a tiered rewards system* Market Basket Analysis → Designed effective upselling & bundling strategies* Cohort & Channel Strategy → Tailored marketing for different customer behaviors

Key Takeaways:
Understanding which growth engine is failing is the first step
Data-driven strategies drive measurable improvements
Retention-focused initiatives lead to higher customer lifetime value

If your business is struggling with growth, customer retention, or revenue optimization, let’s talk!