The Pricing Compass

The Pricing Compass


Latest Episodes

Case Study: Using Sales Analytics in a Strategic Growth Review
March 19, 2025

Are you struggling with declining web sales, customer retention, or ineffective promotions? This in-depth case study reveals how a DTC food supplement brand turned data-driven insights into a powerful growth strategy. What Youll Learn in This Video:

Case Study: Optimizing Menu Pricing for a Full-Service Breakfast Restaurant Chain
March 19, 2025

Struggling with price increases leading to lost sales? This data-driven case study reveals how a leading full-service breakfast chain optimized menu pricing to maintain profitability, prevent volume losses, and align with customer preferences. What You

The 5 Biggest Mistakes Direct to Consumer Brands Are Making
March 17, 2025

Are you making these costly marketing mistakes in your Direct-to-Consumer (DTC) business? If your marketing efforts arent delivering the results you expect, chances are you're falling into one (or more) of these five critical mistakes that many DTC brand

How to Use Product Trial and Repeat Rates to Drive Strategic Success
March 10, 2025

Are your products truly driving success, or are they holding your business back? In this video, Fred Puech, founder and managing director of keenalytix, shares powerful data-driven techniques to evaluate your product lineup using trial and repeat rates. W

Why You’re Sitting on a Gold Mine: Unlock the Hidden Power of Order-Level Data
February 05, 2025

If you're a Direct-to-Consumer (DTC) brand selling on Shopify, WooCommerce, Amazon, or PrestaShop, you already have access to one of the most valuable assets in your businessyour order-level data. But are you using it to its full potential? In this video

Is Your Price Increase Truly Driving Profit? Here’s How to Find Out!
January 17, 2025

Your Content Goes Here Your Content Goes HereThe post Is Your Price Increase Truly Driving Profit? Here’s How to Find Out! appeared first on Keenalytix.

Why Life is Unfair to DTC Brands—And How to Overcome It
January 05, 2025

Why do so many Direct-to-Consumer (DTC) brands struggle to grow despite acquiring new customers? Growing a DTC brand sounds simple in theoryyou acquire customers, get them to buy again, and scale. But in practice, the biggest challenge isn't acquisition

Case Study: Unlocking The Three Growth Engines for an Omnichannel DTC Brand
December 18, 2024

Every business relies on three core growth engines: profitability, customer acquisition, and customer retention. In this case study, Fred walks you through how he helped an e-commerce brand in the health & wellness space identify and fix their failing

Mastering Price Point Endings: Small Changes, Big Profits
November 18, 2024

Are you setting your prices strategically or just guessing? Your price endings arent just numberstheyre powerful psychological triggers that influence consumer behavior and can significantly impact your sales and profits. In this video, Fred Puech, fou