The Pricing Compass

Latest Episodes
Case Study: Using Sales Analytics in a Strategic Growth Review
Are you struggling with declining web sales, customer retention, or ineffective promotions? This in-depth case study reveals how a DTC food supplement brand turned data-driven insights into a powerful growth strategy. What Youll Learn in This Video:
Case Study: Optimizing Menu Pricing for a Full-Service Breakfast Restaurant Chain
Struggling with price increases leading to lost sales? This data-driven case study reveals how a leading full-service breakfast chain optimized menu pricing to maintain profitability, prevent volume losses, and align with customer preferences. What You
The 5 Biggest Mistakes Direct to Consumer Brands Are Making
Are you making these costly marketing mistakes in your Direct-to-Consumer (DTC) business? If your marketing efforts arent delivering the results you expect, chances are you're falling into one (or more) of these five critical mistakes that many DTC brand
How to Use Product Trial and Repeat Rates to Drive Strategic Success
Are your products truly driving success, or are they holding your business back? In this video, Fred Puech, founder and managing director of keenalytix, shares powerful data-driven techniques to evaluate your product lineup using trial and repeat rates. W
Why You’re Sitting on a Gold Mine: Unlock the Hidden Power of Order-Level Data
If you're a Direct-to-Consumer (DTC) brand selling on Shopify, WooCommerce, Amazon, or PrestaShop, you already have access to one of the most valuable assets in your businessyour order-level data. But are you using it to its full potential? In this video
Is Your Price Increase Truly Driving Profit? Here’s How to Find Out!
Your Content Goes Here Your Content Goes HereThe post Is Your Price Increase Truly Driving Profit? Here’s How to Find Out! appeared first on Keenalytix.
Why Life is Unfair to DTC Brands—And How to Overcome It
Why do so many Direct-to-Consumer (DTC) brands struggle to grow despite acquiring new customers? Growing a DTC brand sounds simple in theoryyou acquire customers, get them to buy again, and scale. But in practice, the biggest challenge isn't acquisition
Case Study: Unlocking The Three Growth Engines for an Omnichannel DTC Brand
Every business relies on three core growth engines: profitability, customer acquisition, and customer retention. In this case study, Fred walks you through how he helped an e-commerce brand in the health & wellness space identify and fix their failing
Mastering Price Point Endings: Small Changes, Big Profits
Are you setting your prices strategically or just guessing? Your price endings arent just numberstheyre powerful psychological triggers that influence consumer behavior and can significantly impact your sales and profits. In this video, Fred Puech, fou