We talk a lot about trust in healthcare, but rarely about what actually earns it. Patients may see your ads, visit your website, even give you 5-star rating, but what they really want to know is: will

Patient journey maps arent just for fixing whats broken. When done well, they reveal what patients already love and show where to double down. Organizations that overlook those bright spots may be m

In a world where facts are optional and trust is fractured; authenticity is the key to success. The healthcare brands that break through are not the loudest or most polished. They are the ones that fe

AI is transforming how healthcare marketers create content, but is speed coming at the cost of strategy? Matt DiVenere of Optimum Healthcare IT shares how lead with purpose, co-create with AI, and bui

What does it take to build an award-winning healthcare marketing team, especially at a nonprofit? Kathryn Ayers Wickenhauser of DirectTrust shares her insights.

Clinicians write thousands of notes. For years, patients rarely saw them. But in the U.S. it's now the law that patients can access their clinical notes. So what happens when they do? Turns out, they

One of the most exciting sets of conferences to hit the world of healthcare IT is the HLTH USA and ViVE conferences. For those not familiar with these conferences, the HLTH USA conference was establi

Some organizations treat patient input as a formality. CARRA treats it like fuel. By inviting families to shape everything from research priorities to communications, theyve built something rare: a m

According to Sue Robins, patient engagement has taken a quiet step backward since 2020. Organizations are looking for MBAs vs people with real lived experience. Patient feedback has been reduced to su

Trust in healthcare is eroding. Yet, many provider organizations are still rolling out campaigns, portals, and digital tools for patients, but not with them. The result? Missed opportunities, avoidabl