For years, patient engagement was the first thing to go when budgets got tight. New data from KLAS Research shows the script has changed. Leaders are starting to see digital front door and other patie

What does it really take to get the attention of a healthcare provider? Why do deals take so long? Who gets involved in the purchasing decision? Swaay.Health busts long-standing myths in this intervie

The FTC crackdown on tracking pixels shook healthcare marketingand the ripple effects are still being felt years later. Many providers hit pause on personalization, fearing compliance risks. But what

Fresh off his win as Healthcare Marketing & PR Trailblazer of the Year at the 2025 Swaay.Health Awards, Mike Mosquito sat down with us to share why authenticity is key for today's marketers. From buil

AI saves time and sparks ideas. But for many marketers, that relief comes with guilt. In a candid conversation, Brittany Quemby shared how shes navigating that uneasy balance between efficiency and a

What does it take to be a rising star in healthcare marketing? For Shelby Auer, it comes down to people-first relationships, smart strategies, and a positive outlook that turns every pivot into progre

One of the most interesting people in healthcare marketing is Jamie Gier. One thing that makes her particularly interesting is that she's been a marketing leader at larger companies like GE Healthcare

One of the most compelling reasons for a brand refresh? When the company quietly outgrows its old story. The visuals feel dated, the messaging no longer reflects the strategy, and what once felt right

We talk a lot about trust in healthcare, but rarely about what actually earns it. Patients may see your ads, visit your website, even give you 5-star rating, but what they really want to know is: will

Patient journey maps arent just for fixing whats broken. When done well, they reveal what patients already love and show where to double down. Organizations that overlook those bright spots may be m