With so many healthcare IT conferences, it’s hard to know how to get the most value from each. Value depends on the answer to key questions like: Who is attending?  What opportunities to sponsors/exhibitors have to connect with buyers?  What can be done to stand out at the event?

To get some answers ahead of the upcoming HLTH USA conference, we spoke to the team at HLTH to get an overview of what to expect at HLTH 2025. While that was a good overview of HLTH, we wanted to dive deeper into the sponsor side of the conference.

We were therefore excited to interview Martina Boyce, Managing Director, Client Development and Ava Chong, Managing Director of Brand & Strategy at Goodwin along with Troy Goodwin, Account Director at HLTH. Goodwin (the company) has made a big investment in the HLTH conference and we wanted to learn their reasons why and explore the value they have realized from their sponsorship.

Boyce shared how they have taken advantage of a variety of sponsorship options at HLTH. In fact, she highlights how she loves that HLTH collaborates with her and the Goodwin team to provide bespoke sponsorship that is customized to their needs. For example, this year Goodwin will be sponsoring the Starbucks at the entrance to the conference.

Troy commented that this is what he and the team like to do with all of their clients. They want to make sure that conference sponsors are able to achieve their marketing and branding goals at the conference – even if that means creating something unique to that sponsor.

Chong also shared with us how their HLTH sponsorship is supporting Goodwin’s brand positioning. She spoke about how it’s been great for the marketing and client development team to work together to get the most out of the conference.

Boyce also shared details of some of the HLTH speaking sessions that her colleagues at Goodwin are going to do at the conference.

Check out the interview with HLTH and Goodwin hear one company’s experience sponsoring the conference.

Learn more about HLTH: https://hlth.com/

Learn more about Goodwin: https://www.goodwinlaw.com/

HLTH is a proud sponsor of Healthcare Scene