Too many healthcare brands treat social media like a digital billboardconstantly broadcasting their latest product updates, awards, or corporate milestones. Thats a mistake. Audiences do not engage

Getting media coverage in healthcare isnt about sending out a press release and hoping for the best. It requires strategy, relationships, and a deep understanding of what journalists actually want. H

If you are a healthcare vendor trying to land a meeting with a CIO most of the most common marketing tactics simply dont work. Cold emails? Ignored. Hoping to catch a CIO wandering an exhibit hall? N

For healthcare organizations spread across multiple states and facilities, ensuring a consistent patient experience is no small feat. AdventHealth uses a unique approach, something they call their bow

Healthcare marketing experts share creative strategies, career advice, and essential skills to help marketers thrive in the ever-evolving healthcare landscape.

Are we making progress towards breaking down the silos in healthcare? Graham Gardner, MD CEO of Kyruus Health believes there is reason for optimism. He is seeing more collaboration between plans and

Healthcare marketers face mounting pressure to deliver seamless digital experiences as patient expectations rise. Ensuring consistency across websites, apps, and social media is a smart, simple, and a

In our latest podcast, Saul Marquez from Outcomes Rocket shares some keys to an effective podcast in healthcare. Plus, he shares how AI is impacting marketing and ways you can leverage AI in your heal

Are you seeing the convergence of PR and Marketing? Are you interested in how the PR landscape is changing? Are you wondering how AI will impact you? In this interview, Swaay.Health Award winner, Tim

Scott Collins, President & CEO of Aria Marketing, shares his insights with the Swaay.Health team on building successful PR teams in the healthcare IT industry. Comparing team-building to assembling a