In a world where facts are optional and trust is fractured; authenticity is the key to success. The healthcare brands that break through are not the loudest or most polished. They are the ones that fe

What does it take to build an award-winning healthcare marketing team, especially at a nonprofit? Kathryn Ayers Wickenhauser of DirectTrust shares her insights.

Clinicians write thousands of notes. For years, patients rarely saw them. But in the U.S. it's now the law that patients can access their clinical notes. So what happens when they do? Turns out, they

One of the most exciting sets of conferences to hit the world of healthcare IT is the HLTH USA and ViVE conferences. For those not familiar with these conferences, the HLTH USA conference was establi

Some organizations treat patient input as a formality. CARRA treats it like fuel. By inviting families to shape everything from research priorities to communications, theyve built something rare: a m

According to Sue Robins, patient engagement has taken a quiet step backward since 2020. Organizations are looking for MBAs vs people with real lived experience. Patient feedback has been reduced to su

Trust in healthcare is eroding. Yet, many provider organizations are still rolling out campaigns, portals, and digital tools for patients, but not with them. The result? Missed opportunities, avoidabl

A good rebrand means more than color palettes and logos. It means getting it right with the audience and stakeholders who matter most. To do that, sometimes you must break from industry norms. Thats

Healthcare moves fast, but sometimes the laws guiding it dont. Right now, a 1991 law meant to block dinner-hour robocalls is keeping Medicaid plans from texting patients. This restriction is creating

Healthcare organizations spend millions on patient portals, marketing campaigns, and digital front doors. But heres the uncomfortable truth: if your team isnt genuinely listening to patients, you're