AI saves time and sparks ideas. But for many marketers, that relief comes with guilt. In a candid conversation, Brittany Quemby shared how shes navigating that uneasy balance between efficiency and a

What does it take to be a rising star in healthcare marketing? For Shelby Auer, it comes down to people-first relationships, smart strategies, and a positive outlook that turns every pivot into progre

One of the most interesting people in healthcare marketing is Jamie Gier. One thing that makes her particularly interesting is that she's been a marketing leader at larger companies like GE Healthcare

One of the most compelling reasons for a brand refresh? When the company quietly outgrows its old story. The visuals feel dated, the messaging no longer reflects the strategy, and what once felt right

We talk a lot about trust in healthcare, but rarely about what actually earns it. Patients may see your ads, visit your website, even give you 5-star rating, but what they really want to know is: will

Patient journey maps arent just for fixing whats broken. When done well, they reveal what patients already love and show where to double down. Organizations that overlook those bright spots may be m

In a world where facts are optional and trust is fractured; authenticity is the key to success. The healthcare brands that break through are not the loudest or most polished. They are the ones that fe

AI is transforming how healthcare marketers create content, but is speed coming at the cost of strategy? Matt DiVenere of Optimum Healthcare IT shares how lead with purpose, co-create with AI, and bui

What does it take to build an award-winning healthcare marketing team, especially at a nonprofit? Kathryn Ayers Wickenhauser of DirectTrust shares her insights.

Clinicians write thousands of notes. For years, patients rarely saw them. But in the U.S. it's now the law that patients can access their clinical notes. So what happens when they do? Turns out, they