Brittany Quemby, VP of Marketing at Swaay.Health, spoke openly about how AI fits into her daily workflow. On one hand, she uses AI to battle writer’s block. On the other, it leaves her feeling guilty about taking a “shortcut”. This tension mirrors what many healthcare marketers wrestle with today.

Key Takeaways

AI isn’t about shortcuts, it’s survival for busy marketers. As a working mom with two kids, Brittany leans on AI to beat writer’s block and get unstuck quickly. It’s not replacing her creativity, it keeps her moving forward. Treat AI like a teammate, not a threat. Instead of seeing AI as a replacement, Brittany frames it as a “work companion” that checks tone, strengthens copy, and expands creative options. That mindset makes it less intimidating and more valuable. The guilt is real, but AI use is universal. Brittany admitted she often feels guilty using AI, worried it means she’s “cheating.” But acknowledging that guilt and realizing most marketers feel it too (because so marketers now rely on AI) has helped her embrace AI without shame. AI as a lifeline when time and energy run low

Marketing deadlines rarely wait for creative inspiration. For Brittany, AI has become a way to keep momentum when life is already stretched thin.

“I’m a mom, I got two busy kids. Sometimes I have writer’s block so AI is a nice way to generate ideas to get the creative juices flowing,” shared Brittany. “Say I’ve written an article and I need to generate a YouTube description. I will feed it the article and then go and edit what it generates to give it my own flare.”

Brittany highlights a reality many marketers face: there simply aren’t enough hours in the day. A little help from AI can be the difference between stuck and moving forward.

AI works best when you treat it like a teammate

Instead of fearing replacement, Brittany reframes AI as a companion that checks tone, strengthens copy, and adds new ideas into the mix.

“Sometimes I like to ask AI “what do you think of this?”, and it gives me perspectives that I might not have thought about,” said Brittany. “I think of AI as a teammate. One that gives me those checks and balances and helps with idea generation or even creating content.”

Thinking of AI as a junior work companion may be especially helpful for solo marketers or small teams where resources are stretched. You would never release the output as-is, but AI can give you a great starting point.

The guilt is real—and more common than you think

Even with all the benefits of AI, Brittany admitted she often feels uneasy. Her rule-follower instincts and fear of cutting corners is a tension many healthcare marketers can identify with.

“I’ve always been a big rule follower,” admitted Brittany. “So when I’m using AI I feel a little bit guilty. But then I think about how many people are using AI in the same way I am. Then I don’t feel as guilty.”

It’s worth remembering the introduction of the first spreadsheet. Did accountants feel guilty about using its calculating power instead of doing math by hand? Maybe at first. But as the productivity gains became obvious, the guilt faded. AI may be on the same trajectory.

Between Relief and Guilt

What Brittany described is the messy reality of how marketers are using AI. It saves hours, yet it can stir imposter syndrome. For now, the guilt may linger—but so does the relief of moving on to the next task.