One of the most interesting people in healthcare marketing is Jamie Gier. One thing that makes her particularly interesting is that she’s been a marketing leader at larger companies like GE Healthcare and Microsoft and most recently at a startup company, DexCare. She’s now transitioning to the next stage of her career where she’s doing fractional healthcare CMO work and deciding where she wants to have an impact next.

At this year’s Swaay.Health Awards, her and her team won the healthcare marketing awards for Ad of the Year for their campaign “26 Days by DexCare.” If you haven’t seen it already, go and check it out. It’s a humorous take on the reality that patients take 26 days on average to see a primary care doctor. The campaign jokes about all the things you could do in 26 days including learning to salsa dance, try parkour, or even master unicycling.

To learn more about what went into this campaign, we chatted with Gier about how she felt when she won the award, the details of how they came up with this campaign, and how they were able to execute it at a smaller company. She discusses the challenges of using humor in marketing while also making sure that a serious subject isn’t being treated lightly. Plus, how she leveraged her team to come up with such a creative campaign.

While we had Gier, we also asked her about some of the differences she’d experienced doing healthcare marketing at larger and smaller companies. She notes how each have unique challenges. We also ask her to share what she believes are the keys to leading marketing efforts in the current healthcare marketing environment which is full of uncertainty. Plus, we learn what she considers the most underrated marketing tool, effort, or approach that not enough people are leveraging. Finally, we ask her how a healthcare marketing leader should be approaching AI.

Check out our interview with Jamie Gier to glean important insights into how to lead a healthcare marketing team at large and smaller companies and other insights on healthcare marketing leadership.

Learn more about DexCare: https://dexcare.com/