When the Swaay.Health team learned about the Codametrix rebrand we had to reach out and learn more. Carly Rose, Senior Marketing Manager at Codametrix agreed to join us on-camera to give us the inside scoop on their project.

Key Takeaways

Anchor your rebrand to a major milestone. Deadlines tied to events like HIMSS create urgency and force decision-making, helping to keep rebranding projects focused and on track. Start with stakeholder interviews to define brand attributes. Talking to stakeholders across teams (product, engineering, executive leadership) gave the marketing team a good sense of how to make their new brand authentic and relatable. Prioritize an internal launch before going public. Rolling out the rebrand internally first, complete with toolkits and a staff raffle, helped Codametrix turn employees into brand champions before unveiling it to customers. Tie Your Rebrand to a Big, Non-Negotiable Moment

According to Rose, If you want a rebrand to actually happen, attach it to a major milestone. A fixed event like HIMSS forces you to be disciplined and decisive. When everyone knows there’s no pushing the date, decisions get made faster, review cycles get tighter, and the work stays focused.

“I highly recommend putting milestones into your rebranding process, like an industry event,” said Rose. “The timelines become pretty aggressive when you do this, but I highly recommend because it gets branding finalized.”

Start with Stakeholder Interviews, Not Mood Boards

Before you touch a logo or pick a font, start by listening. Internal interviews across product, engineering, and leadership can reveal the real DNA of your brand and help define the attributes that can guide your creative work.

“We did a ton of interviews,” shared Rose. “We spoke to our subject matter experts. Product engineering, and executive leadership team to get different perspectives. We settled on a few core brand attributes and those informed the look and feel that we landed on.”

The information from the interviews helped Rose and her team build a new brand that felt authentic, not manufactured. This in-turn helped them gain buy-in faster from their team and their customers.

Launch Internally First to Build Real Brand Champions

Rolling out your rebrand internally can help make the launch smoother. Give employees the tools to update their signatures, LinkedIn banners, and messaging before the public sees anything. When you get your team involved early, they become better brand ambassadors. They can also explain the new brand more articulately to customers and partners.

Move Fast, Stay Focused, Build Ownership

Codametrix is an elegant example of how a short timeline can still result in an effective rebrand.

If you lock to a milestone, lead with real insights from your people, and energize your internal teams first, you can roll out a brand that feels fresh without getting bogged down by endless revisions and slow decisions. So go ahead and set an aggressive timeline for your rebrand.