One of the best parts of the Swaay.Health LIVE conference is giving out the Swaay.Health Awards  (Currently open for 2025). It is amazing to see the great work being done by the wide variety of healthcare marketing and communciations professionals in the community. The winners bring a wide variety of expertise and experience. That’s why I was really excited to sit down with Tim Busche, MBA, Co-Founder, President & CEO at Envision Health, who won the 2024 Swaay.Health Agency of the Year award.

In our video discussion, we talk with Busche aout how he and his team felt winning the 2025 Swaay.Health Agency of the Year. Then, we dive into his thoughts regarding the convergence of B2B healthcare marketing & PR agencies. This is a common theme we’re hearing at Swaay.Health. Many in the community want one agency that can handle all of their marketing and PR needs.

Busche also shares some of the changes he’s seeing with the PR landscape in healthcare IT. It has never been more challenging as many publications go through cuts and struggle to survive. Plus, AI is changing many aspects of marketing and PR. Busche shares how they’re approaching AI and how he thinks AI is going to impact healthcare marketing and PR professionals. Finally, we ask Busche what he does to stay up to date on the latest marketing trends.

Check out our interview with Tim Busche from Envision Health and Swaay.Health award winner to learn more about the convergence of marketing & PR, the PR landscape, and the impact of AI.

You can also subscribe to the Swaay.Health Podcast on any of the following platforms (we’re working to distribute to these platforms and will update links as the podcast is accepted):

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Learn more about Envision Health: https://www.envisionmarketingpr.com/

Envision Health is a sponsor of the Swaay.Health LIVE conference