I should have known how great Saul Marquez, Founder and CEO at Outcomes Rocket, would be as a podcast guest since he is a true expert on podcasting in healthcare. Marquez and I have met multiple times at healthcare conferences and he’s been gracious enough to have me on his podcast. Plus, I’ve even been invited on one of the podcast his agency produces for a health IT company. I knew how polished he was at creating podacsts.

As we kicked off the discussion, I asked Marquez if podcasts have reached a saturation point. It seems like a new podcast is coming out every day, so I wanted to get his perspective on where we were at with podcasting. His answer is quite intriguing for those that may be looking to launch a podcast or have just launched one. Plus, after discussing the growth of podcasts in healthcare, he also shares with us some things that companies don’t understand about podcasting that they should if they want to do one.

After diving into podcasting, I ask Marquez how he sees AI impacting marketing. Plus, he shares how healthcare organizations should be approaching AI in their marketing efforts. That is a question that every marketer I know is considering. Finally, we wrap up the episode with Marquez sharing a healthcare marketing trend that not enough people are talking about, but they should be.

If you’re interested in podcasting or AI and how you can better leverage them in your healthcare marketing efforts, you’ll enjoy our latest podcast episode with Saul Marquez from Outcomes Rocket. He doesn’t hold back and shares some of the secrets to success in healthcare marketing.

Learn more about Outcomes Rocket: https://outcomesrocket.health/

Outcomes Rocket is a sponsor of the Swaay.Health LIVE conference

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