Ever wondered how a financial advisor can stand out in the crowded financial industry? What if the key to success is being a little more “left field” than expected? 

In this episode, Aaron Buchner welcomes his first guest, Karine Parthenais from Mellow Brew Marketing, to pull back the curtain on the bold rebrand of Cactus. Find out why Aaron chose to step away from the generic path and embrace a truly unique identity.

Aaron and Karine discuss: 

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• (03:08) The inspiration and process behind the Cactus rebranding journey
  
• (08:47) The courage to embrace a unique and authentic brand identity that’s true to who you are
  
• (21:36) The creative strategy behind choosing the name “Cactus” and “Prick Free Financial Advice”
  
• And more
  

Join Aaron and Karine in this engaging conversation to see how financial planning can leave the boardroom and become an approachable, enjoyable experience!

Connect with Aaron Buchner: 

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• Weekly email: Your weekly jab
  
• Website: Prick-Free
  
• aaron@prickfree.com
  
• 613-876-9899
  
• LinkedIn: Aaron Buchner
  
• Facebook: Aaron – Cactus
  
• Instagram: @aaron.b.cactus
  
• Threads: aaron.b.cactus
  

Connect with Karine Parthenais: 

• 
  
• Website: Mellow Brew Marketing
  
• LinkedIn: Karine Parthenais
  
• LinkedIn: Mellow Brew Marketing
  
• Instagram: @karineparthenais
  
• karine@mellowbrewmarketing.com
  

About our Guest: 

Karine Parthenais is the dynamic owner of Mellow Brew Marketing, a boutique marketing agency renowned for its tailored approach to business and branding strategies. With nearly 15 years of experience collaborating with business owners, Karine has honed her expertise in building impactful brands that resonate with their target audiences. In addition to her agency work, she is the founder and author of ‘The Work VACAY,’ a community aimed at helping entrepreneurs find balance and alignment in their professional lives. Karine’s passion for empowering businesses shines through in her dedicated approach, making her a sought-after partner for those looking to elevate their brand presence and achieve lasting success.