Open House Secrets: Timing, Marketing & Buyer Urgency

Talking Realty

Open House Secrets: Timing, Marketing & Buyer Urgency | Throwback Episode with Updated Strategies | Episode 56

September 17, 2025

https://youtu.be/_8R1qALAYAM

Do open houses really work? Yes,if you do them right. In this revisit of a fan-favorite episode, Glen breaks down his Open House Playbook: a proven strategy to create urgency, attract buyers, and spark competitive offers.

You’ll learn:
✅ The best timing for maximum impact (post-launch, refresh weekends)
✅ How to market an open house to drive serious traffic
✅ Step-by-step strategies for running the event effectively
✅ Proven tactics to turn interest into offers
✅ Checklists and follow-up scripts to keep buyers engaged

If you’re selling your home, an open house can still be one of the most powerful tools in your arsenal when it’s done the right way.

Key Moments:

00:00 Introduction and Weekly Update

00:44 The Open House Playbook: Creating Urgency and Competition

03:07 Debunking Real Estate Myths

03:44 The Power of Open Houses

05:49 Glen’s Real Estate Journey

16:33 The Buyer Feeding Frenzy Strategy

19:01 Effective Open House Techniques

31:11 The Pitfalls of Long Open Houses

31:47 Learning from Other Open Houses

34:39 Effective Follow-Up Strategies