Is your listing stuck on the market with no bites? It might be time for a refresh. In this episode, Glen shares the origin story of his Listing Refresh Playbook—a powerful strategy that combines a temporary listing pull with new photos, updated pricing, a fresh description, and a strategically timed open house to reignite buyer interest.

You’ll learn:

• Why a new MLS number triggers a visibility boost across 200+ websites
• How to craft a fresh listing that feels truly new to buyers and agents
• What to update (photos, description, price, disclosures) and why it matters
• How to build buzz with an offer deadline, social relaunch, and whisper campaign
• Why switching agents without changing your listing won’t help
• How to use urgency and psychology to create the momentum you need

Whether you’re selling FSBO or working with a flat-fee broker, this episode is packed with insights to breathe new life into a stale listing.

• 00:00 Introduction to Refreshing Stale Listings
• 01:00 The Investor’s Innovative Idea
• 02:23 Implementing the Refresh Strategy
• 04:48 Creating a Visibility Boost
• 07:16 Psychological and Practical Benefits
• 10:02 Step-by-Step Refresh Process
• 10:56 Updating Photos and Descriptions
• 15:37 Adjusting Price and Disclosures
• 19:08 Effective Property Relaunch Strategies
• 19:27 Maximizing Social Media Impact
• 19:58 The Power of Whisper Campaigns
• 22:11 Handling Offers and Buyer Inquiries
• 25:58 Navigating MLS Rules and Refresh Timing
• 27:07 Dealing with Persistent Realtors
• 33:07 The Importance of Market Value
• 35:07 Conclusion and Final Thoughts

• Download the Ultimate Home Selling Toolkit
• Listing Refresh Checklist – Page 92 of the Toolkit
• Offer Deadline Strategy (Episode 15)
• Should You Fire Your Realtor? (Episode 42)
• Truth #1 Episode: Glen Whitten on home pricing in Ohio (Episode 6)
• Truth #2 Episode: If your Ohio home isn’t selling, it’s overpriced. (Episode 7)

• Podcast Website: TalkingRealty.com
• Ohio Property Group: OhioMLSFlatFee.com
• Email: Glen@OhioMLSFlatFee.com
• Associates Title Website
• Ryan Phillips / Associates Title: 614 419 2418
• Glen’s Blog
• Book: “You Can Sell It” by Glen Whitten
• Course: “Living To Listing” Complete Listing Prep
• Glen’s Call Schedule
• @OhioMLSFlatFee  
• @ohmlsflatfee  
• @OhioMLSFlatFee  
• Ohio MLS Flat Fee
• OhioMLSFlatFee
• @ohiomlsflatfee