Summary:

In this episode of Talking Realty, Glen Whitten dives into the second truth of real estate: “If it’s not selling, it’s overpriced.” Learn why pricing strategy is crucial for home sellers and how to adjust your listing price to attract buyers and close deals quickly.

Introduction:

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• Welcome to Talking Realty with Glen Whitten, broker, and founder of Ohio Property Group.
  
• Recap of Truth #1 from the previous episode.
  

Main Topic:

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• Truth #2: If it’s not selling, it’s overpriced.
  
• Discussion on the importance of accurate pricing in real estate.
  
• Real-life experiences and anecdotes from Glen’s career.
  

Key Points:

1. 
   
2. Price vs. Value:
   
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   • The role of pricing in selling a home.
     
   • Common seller fears about overpricing and underpricing.
     
   
   
   
3. Market Indicators:
   
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   • Interpreting market data: views, clicks, saves, and showings.
     
   • How to adjust pricing based on market feedback.
     
   
   
   
4. Case Studies:
   
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   • Examples of overpriced homes and the impact on sales.
     
   • Strategies to correct pricing and attract buyers.
     
   
   
   
5. Effective Marketing:
   
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   • The importance of truthful marketing and listing descriptions.
     
   • The “one-two punch” strategy for price adjustments and open houses.
     
   
   
   

Resources, References, and Links:

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• Podcast Website: Talking Realty
  
• Ohio Property Group: Website
  
• YouTube: Ohio Property Group Videos
  
• Talking Realty Episode 6: Truth #1: The Market Never Lies…Not Ever
  
• New Bremen Coffee & Books
  
• Book: “Move Your Stuff, Change Your Life”
  
• Talking Realty Episode 4: Kim Juleen on Feng Shui For Home Sellers
  
• Blog: If It’s Not Selling…It’s Overpriced. (Period)
  
• Realtor.com 
  
• Book: “You Can Sell It”
  
• Living to Listing Course: Living to Listing
  
• Email: Glen@OhioMLSFlatFee.com
  
• Ready to list your home? Visit OhioMLSFlatFee.com and choose the package that fits your needs. Use Promo Code PODCAST to save $27 at checkout.