In this episode of Your Marketing Dude, Mike sits down with Nashville real estate agent and podcast host Nick Woodard to break down how launching a local podcast can turn you into the go-to authority in your market. Nick shares how The 615 Podcast helped him build relationships, stay top of mind, and attract high-end clients without chasing leads or talking about real estate nonstop. They unpack why podcasting is really a media play, how long-form content fuels short-form social clips, and why authenticity beats polished branding every time. Mike and Nick also dive into relationship-first marketing, repurposing content across platforms, and how consistent visibility compounds trust and referrals over time. If you’re a local professional looking to build influence, notoriety, and inbound business in your city, this episode shows you exactly how to do it. ???? Connect with Nick Woodard The 615 Podcast Instagram Nick’s Website ⏱️ Key Timestamps 1:52 – Meet Nick Woodard 3:01 – Launching a Local Podcast 4:15 – People Work With Who They Know & Trust 8:19 – Authenticity Attracts the Right Clients 6:19 – Relationships vs. Chasing Leads 9:51 – Consistency Changes Everything 13:36 – Podcasting Builds Instant Authority 16:07 – Repurposing Podcast Content 23:30 – Personal Brand as a Growth Engine