In this episode of Your Marketing Dude, Mike breaks down Meta’s massive shift into its new AI-driven advertising system, Andromeda, with special guest Scott Desgrosseilliers, founder and CEO of Wicked Reports. Scott explains how Meta’s AI now controls targeting, creative categorization, campaign stability, and data interpretation—and why advertisers who don’t adapt will see higher costs and inconsistent results. Together, they dive into why broad targeting is outperforming old interest stacks, which creative types Meta’s AI prefers (testimonials, demos, founder stories), and how to feed Meta the right data so the algorithm can find the buyers most likely to convert. Scott also simplifies the new attribution landscape, showing how to separate new vs. repeat customers and how to use his “scale, chill, or kill” framework to make smarter decisions. If you’re running ads for local businesses, e-commerce brands, or personal brands, this episode gives you the clearest roadmap for navigating Meta’s AI takeover in 2025. ???? Catch up with Scott! Website (Wicked Reports): https://wickedreports.com Course (Five Forces): https://www.5forces.com/ LinkedIn: https://www.linkedin.com/in/scottd71/ ⏱️ Key Timestamps 00:22 – Why Meta Has Changed So Much 1:05 – What “Andromeda” Actually Is 2:34 – Meet Scott Desgrosseilliers 3:09 – How Attribution Really Works Now 5:20 – Meta’s New Required Creative Types 6:51 – Targeting in the Andromeda Era 11:24 – Feeding the Pixel With Content 14:07 – New vs. Repeat Customer Attribution 20:00 – Scale, Chill, or Kill Framework 23:57 – Why Unique Creative Still Wins