We stress the importance of niching down when it comes to creating your own marketing or consulting agency, especially in such a crowded industry, but we've never gone into how to pick your niche. Granted, niching down isn't for everyone -- but if it is f

A few episodes back we dropped episode 35 on how to get published in a niche magazine -- the problem with that is figuring out what to write for that magazine that resonates with that audience. This is something everyone who produces content asks themselv

We read a listener's question regarding how they can turn their graphic design skills into a service where they can work for themselves rather than someone else. In the past, we've mentioned how it's really hard to turn graphic design services into someth

This week, Jake and Cody talk about the different digital agency roles at an agency and how each of them can break off into their own freelancing gig. Not all roles are created equally. Some can transition smoothly into freelance work like SEO, PPC, and S

There is clearly a different mindset between successful and unsuccessful agency owners. The main difference is you don't typically hear a lot coming from successful owners. The unsuccessful ones tend to share "Mindset" status updates and project to the wo

We've said it before, but getting published in magazines and other industry publications has been one of the biggest game changers for our agency in terms of leads we've received, sales we've closed, and authority we've built. It's been the single most im

Reporting to you from Cartagena, Colombia!  In this episode, we host our first-ever recording in person while on our trip to Colombia! With that in mind, we did want to let you know the audio quality isn't great. However, there is a wealth of knowled

Productizing and packaging services isn't a business model for everyone. For us, it is. It's been very fruitful and scalable and clients seem to love it. But just because you package a service together doesn't mean it will sell or even be successful. We f

In our... somewhat Christmas episode, we got in the spirit of giving in which this week we give you some of the biggest game changes for our agencies that really impacted our growth, the value we offer to our clients, and our overall well-being. If you wa

Everyone always says how important it is for you to document your processes, but rarely do they talk about how they do it or what the most efficient way to do it is. In this episode, we talk about how we found massive growth and process improvement after