What do we do when an AI can just write all our content for us?In this podcast, Gerard discusses the importance of personality and authenticity in content creation in a world dominated by AI, and how infusing personality into your writing through tone, v

Venture capitalists want growth, but why do they so often ignore their investments marketing strategies?In this episode, Gerard discusses why venture capitalists undervalue marketing for start-ups, highlighting its importance for attracting customers, e

Are the fundamental principles of marketing still relevant when theres a new platform every week? Find out in the first Fractal Podcast episode of 2023.Start-up business owners, don't get caught up in the hype of new marketing technologies. In our lates

In this 5 minute podcast, Gerard talks about how everyone utilises marketing on a surface level from day to day basis without realising that there is much more to marketing than meets the eye. Using the marketing framework AIDA (Awareness, Interest, Desi

In this podcast, Gerard talks about the idea people often believe that, 'the perfect product will sell itself'. Using the market introduction of sliced bread as an example, Gerard expands on the importance of market positioning and realigning to ensure th

In this podcast, Gerard from Fractal discusses the importance of understanding and knowing what to prioritise when it comes to marketing in the context of your business goals and time frame. Through the lens of Gerard’s years of experience in SEO he emph

Gerard from Fractal goes into great detail explaining the Danny Kruger effect and how this effect seeps into the marketing and business world. He outlines the importance for Founders and Business owners to be proactive and vet so-called “experts” through

Often marketers get a bad rap as a result of the belief that they are good at convincing people to do things they don't want to do. However, good marketing is about driving change and making people aware of better alternatives. If done correctly, market

In this episode of the 5-minute podcasts, Gerard from Fractal explains the challenges when facing social media and trying to stand out from the crowd. Through examples and experience working with start-up companies. Gerard describes the importance of audi

In this podcast, Gerard from Fractal talks about the importance of properly positioning your company in a way that delivers a concise and direct message towards your customers. He discusses the fluffy style of marketing that has seen recent uptake whic