Do your current customers love you, but new customers are struggling to figure out exactly what you're selling? Well, you might just have a positioning problem.

If you're competing on price, you've probably failed in marketing. Price is a variable that is easy to compare, and cheap is a terrible strategy where only one business wins, and that'll be the business that's best at cutting costs. If y

Is your startup falling into the false positive trap? Youre not alone. Many startups see huge engagement from creative campaigns, but if that interest doesnt lead to sales, its a false positive.In this episode, we dive into how Fractal helps startup

Every startup founder seems to share one fear: that someone will steal their business idea.In this podcast, Gerard will discuss why having your business copied can be a good thing. If someone wants to copy your startup idea, it means it's desirable and v

Good products fail all the time when theyre not marketed properly.In this episode, Gerard discusses how a products success depends on a combination of factors, including effective marketing. You can't kid yourself into thinking a better product is al

Theres one thing that so many startups miss when first getting started: being small can be a big advantage.In this podcast, Gerard discusses how acting like a big company can often cause customers to avoid interacting with you, and presenting yourself a

What sounds more successful: a company that tricks you into wanting their product, or a company thats been steadily providing a useful service since 1972?In this podcast, Gerard discusses how marketing is often misunderstood as a means to trick customer

Ever tried to cancel your gym membership and just ended up frustrated? Did you then tell everyone you met about how crappy the gym was?In this episode, Gerard explores why making it easy for customers to leave can actually boost your success and help bui

What sounds better: marketing that loudly bludgeons you over the head with its message, or something that calmly integrates into everyday life?In this episode, Gerard discusses how the best marketing is subtle and unobtrusive, seamlessly blending into da

Is having the lowest price really the selling point you want?In this podcast, Gerard discusses the ways that startups can focus on creating value for their customers instead of competing on low price, which can lead to perceptions of poor quality, low pr