If you can only do one thing to improve marketing – this is that one thing.

This common sense tactic seems to be lost over time but it really makes the difference between failure and success when it comes to both sales and marketing.

Simply put, you need to talk to your customers. But if you don’t do it right, it will be a waste of time. Or worse, you’ll get data that leads to making the wrong decisions.

In Episode 109, I’m interrogating my co-host Bill Lowell about how to correctly survey customers to get insights straight from the horses mouth.

OLD SCHOOL HACK REVEALED

STRAIGHT FROM THE HORSES MOUTH

KEYS TO SUCCESS

INFORMATION ≠ INTELLIGENCE

TYPES OF CUSTOMER RESEARCH

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