B2B Marketing Mindset

Latest Episodes
Is Thought Leadership Dead In the Era of AI “Experts”?
Today Im talking about thought leadership - what it is and if it still matters in the age of AI.
FIRING A THIEF FIXED OUR OPS
In 1995 I had an employee who was stealing from my company. "Cilia" was a bookkeeper. (Yes, now I know). Cilia wasn't just copping paper clips from the stock room. We're talking "really stealing a lo
Is A.I. In Sales The Work Of The Devil?
Is AI in sales the work of the devil? A satanic pilot to make take your job? Find out as I talk to Michael Ocean CEO of SellMeThisPen.ai - He is a fellow coach and doing some incredible things with te
The Profit Code Unlocked: What’s Holding You Back?
Today I'm interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while building in
Mastering Sales Playbooks – Strategy, process, and profit
In this episode I talk to Chris Lopes about Sales Playbooks - what they are and why you should care. The right playbook can make the difference between sales success and sales suck-cess. Heh, heh.
Selling Expertise: How To Leverage Influence
In this episode I talk to Patrick Prothe about influence - how to create it and wield it for coaches, consultants, marketers, trainers, speakers - anyone who sells their expertise.
To Niche Or Not To Niche
If you sell expertise for a living you've probably struggled with if you should generalize or focus on a niche. You keep hearing people say that "The Niche is where it's at" from a competitive stand
The Biggest Sales Mistakes Made By Consultants, Coaches, and SMBs
Today well be talking about the biggest mistakes made by people who sell expertise. So coaches, consultants, professional witnesses and experts hang with us for a few minutes to see if you are making
Getting In Front Of Customers At The Right Time
Today we are talking about how to be in front of the right people at the right time.
Marketing Doesn’t Work
If you are thinking that marketing doesnt work for your company, today we are going to try to help you figure out why by sharing some hard truth bombs you might not want to hear.