Peter Kariuki is a software engineer and entrepreneur, and the co-founder of the start-up SafeMotos, a motorcycle ride-sharing solution in Rwanda. He believes that technology can transform peoples li

Is there a way to enable a digital avatar to ask a user research questions in an exploratory or qualitative manner? One that elicits useful research insight that can be transcribed and analyzed in rea

Axel Thomson is the CEO and Founder of Ribbon, a platform for rapid, continuous UX research that lets organisations do user interviews and in-product surveys in real time with customers, as they are a

What's the best way to run an A/B test? How can you increase your customer conversion rate through UX research? What is funnel performance analysis?"If you listen to your users they will tell you wh

Alex Race is Head of Digital Customer Platforms at APM Terminals, part of Maersk group.Imagine that 3 months into a new role as Head of UX and Design within one of the worlds largest transportation

In the second episode recorded in-person at UXDX 2022 in Dublin, I chat in depth with six conference attendees from a broad spectrum of organisations to get them to reflect on the event, and hear more

Mihaela Dragici is Associate Director at Volkswagen Digital Solutions.In this episode of Understanding Users, recorded in person at UXDX 2022 in Dublin, Mihaela and I discuss her work in an industry

"I always say [to my clients] let's research together. I've never seen impactful research done in a silo or in a vacuum...So I say let's face it together.I have multiple strategies to get stakeholder

"The biggest [takeaway from the event for me] without question is around accessibility....Obviously we're used to the term 'accessibility'...in terms of...the technical standards..., things like scree

"I love the fact that it's very much a peer-to-peer conference, that people are really transparent about sharing their learnings, their thoughts, and their experiences.... Everyone's incredibly friend