Understanding Users: The UX Podcast
64. Quantitative research: What are the pitfalls and benefits for product teams?: Ben Dressler @ Freelance Product Insights Researcher
May 16, 2024
"The only reason I sometimes shy away from the words 'qual' and 'quant' is I think they present this dichotomy that is not the full truth, right?I think people then start to think 'qual' means talking to people about fuzzy feelings and doing personas, wh
How can organisations ensure they’re building digital products and services with users in mind? What challenges and opportunities does user-centred design present? User Research Lead Mike Green chats candidly with UX design and research professionals arou
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