Understanding Users: The UX Podcast
42. How do we avoid the trap of creating endlessly homogeneous digital products?: Ian Pocock @ Transform
June 21, 2023
Ian Pocock is MD of Research & Service Design at Transform.In this wide-ranging discussion, Ian shares his views on how product teams should always maintain a diverse outlook to avoid falling into th
How can organisations ensure they’re building digital products and services with users in mind? What challenges and opportunities does user-centred design present? User Research Lead Mike Green chats candidly with UX design and research professionals arou
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