In this episode of the Ag Innovation News podcast, host Jamie Dickerman interviews Tom Smude, the owner of Smude Sunflower Oil. Tom shares his journey from a farming background to establishing a successful sunflower oil business. He discusses the challenges he faced, including market fluctuations and the need for consumer education about sunflower oil. Tom emphasizes the health benefits of cold-pressed oils and the importance of sustainability in his production process. He also shares insights into future plans for expanding his product offerings and market reach.