Frictionless Marketing

Frictionless Marketing


Latest Episodes

Conagra CCO, Jon Harris on Heritage Brands and Comms in the Age of Covid
July 01, 2020

“Innovation is the lifeblood of our business. It really is. It's not about the ingredients, it’s about keeping our brands top of mind and close at hand and always evolving to suit the ever-changing, ever-evolving needs of the consumer.” Having joined the

Capital One Public Relations Director Sukhi Sahni on Insight-Driven PR
February 07, 2020

“PR is more than press releases. It’s understanding where the audience is so you can share stories that will resonate.” Welcome to Frictionless Marketing. Today we’re talking to the Director of PR at Capital One, Sukhi Sahni. Sukhi was added to The Hol

eBay's Dan Tarman On Digital Disruption & Purpose
August 06, 2018

Dan Tarman, Chief Communications Officer of eBay, talks to Lippe Taylor about the power of a brand's purpose in crafting a compelling communications strategy. As part of our Digital Reductionism series with The Holmes Report, we are interviewing the commu

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