Frictionless Marketing
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Latest Episodes
Bridging the Gap Unleashing PR-Led DTC Strategy in a Consumerized Pharma Landscape with Lippe Taylor CEO, Paul Dyer
In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing.As the media landscape pivots from traditional editorial teams towards prosumer content cre
iHeart Media CCO, Wendy Goldberg
Today were sitting down with Wendy Goldberg, Chief Communications Officer at iHeartMedia. Wendy's professional journey led her to key marketing roles within various companies, including AOL/Time Warner, Six Flags, and Hearst. In today's interview, w
ULTRAGENYX’s Carolyn Wang on Rare Disease & Nurturing Patient Communities
Welcome to today's episode, where we're joined by Carolyn Wang, the SVP of Global Corporate Communications at Ultragenyx. With a rich background in life sciences that began at Elan Pharmaceuticals, Carolyn has been a key player in WCG's growth and has led
Leading with Purpose featuring RADIO SYSTEMS CEO, Rob Candelino
Today we're excited to welcome Rob Candelino, the CEO of Radio Systems Corporation, the world's largest dog and cat product supplier with brands like PetSafe, Invisible Fence, Kurgo, SportDOG, and Premier Pet.Rob brings over 25 years of experience in the
How AARP is Championing the 50+ Market with Martha Boudreau
Today, we're thrilled to have Martha Boudreau, AARP's Chief Communications & Marketing Officer, joining us for a fascinating conversation. AARP is a nonprofit, nonpartisan organization dedicated to empowering people aged 50 and older to choose how the
Fueling Creativity Through AI with ADOBE's CCO, Stacy Martinet
Today, we have the pleasure of hosting Stacy Martinet, the Vice President of Marketing Strategy and Chief Communications Officer at Adobe. With a career spanning across media and marketing, Stacy has had an incredible journey, from her time at The New Yor
Leading with Purpose A Conversation with Laura Lane, UPS's Chief Corporate Affairs and Sustainability Officer
Today, we have the pleasure of speaking with Laura Lane, Executive Vice President and Chief Corporate Affairs and Sustainability Officer at UPS. Laura is a highly accomplished leader with a storied career that has spanned both the public and private secto
HEINEKEN's Chief Transformation Officer, Stacey Tank
We are thrilled to have Stacey Tank, Chief Transformation Officer at Heineken, in the house today! With a globe-spanning career, including stints in countries like Brazil, Mexico, Canada, Germany, England, France, and Amsterdam, Stacey has held senior pos
DELL’s Senior Vice President, Corporate Affairs, Jennifer 'JJ' Davis
We are thrilled to have Jennifer Davis, the Senior Vice President of Corporate Affairs at Dell Technologies on the show today. Jennifer, also known as JJ, has spent over 20 years at Dell collectively and currently oversees all aspects of Global Communicat
COCA-COLA's SVP, Chief Communications, Sustainability, and Strategic Partnerships Officer, Beatriz Perez
Today, we have Beatriz Perez: Senior Vice President and Chief Communications, Sustainability, and Strategic Partnerships Officer for The Coca-Cola Company. Bea is responsible for managing Coke's commitments to ESG as well as global, external, and internal