Frictionless Marketing

Frictionless Marketing


Latest Episodes

Exploring Cultural Impact and Innovation in Skincare with Cetaphil's Jerome Brathwaite
August 21, 2024

In this episode of Frictionless Marketing, we welcome Jerome Brathwaite, the Global Head of Brand Equity and Marketing for Cetaphil at Galderma. Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his rol

Empowering Patients and Communicating Purpose: A Conversation with Amy Atwood
July 30, 2024

In this episode of Frictionless Marketing, host Paul Dyer welcomes chats with Amy Atwood, Vice President of Regional Communication and Philanthropy at Takeda Pharmaceuticals. With over 25 years in corporate communications, Amy shares her journey, insights

Inside-Out Communication: Engaging Employees First and Then Stakeholders
July 29, 2024

In this episode of Frictionless Marketing, host Paul Dyer welcomes Tanya Wymer, Executive Director of Enterprise Communications at Biogen. Tanya shares her journey from a farming community in Ontario to becoming a leader in corporate communications. She d

Addressing Health Equity with GSK's Sri Ramaswami: Salathiel's Inspiring Lupus Battle
July 26, 2024

In this episode of Frictionless Marketing, host Paul Dyer sits down with Sri Ramaswami, Vice President of US Pharmaceuticals Communications for GSK, to discuss the challenges faced by individuals with chronic illnesses, particularly lupus. The conver

Trista Morrison, Chief Corporate Affairs Officer at Voyager Therapeutics
February 15, 2024

We're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affa

Siemens AG Chief Communications Officer, Lynette Jackson
December 20, 2023

We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive,

Linda Zink, CMO of The Simply Good Foods Company
November 15, 2023

Today, we're excited to chat with Linda Zink, the Chief Marketing Officer at The Simply Good Foods Company. Linda's illustrious career in the food and nutrition space includes influential roles at Atkins Nutritionals and Quest Nutrition, both of which are

Horizon Therapeutics Former EVP Corporate Affairs and CCO, Geoff Curtis
October 27, 2023

Today, were thrilled to speak with Geoff Curtis, the former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. Before his impactful tenure at Horizon, Geoff was a senior vice president at Edelman Publi

Addressing Patient Needs in a Consumerized Landscape with Neurocrine Director of Brand Marketing, Brooke McCausland
October 05, 2023

Today, we're delighted to speak with Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Before joining Neurocrine, Brooke served as senior manager of medical aesthetics at Allergan. Brooke's journey, however, is pretty unique as it

Unlocking the Epigenome with Tune Therapeutics Director of Communications Glenn Murphy
September 28, 2023

Glenn Murphy is the Director of Communications at Tune Therapeutics, a company that's seriously pushing the envelope in medical innovation with its focus on epigenetics.Tune Therapeutics is revolutionizing gene therapy by using targeted epigenetic modulat