Frictionless Marketing
MCDONALD’S CCO, Michael Gonda on Why Legacy Brands Must Fight Harder for Relevance
July 28, 2022
Michael Gonda is the Chief Communications Officer of McDonald's, a position he's held for the past 8 months.Michael is responsible for setting integrated communications strategies that advance the message of the brand and drive business impact in more tha
Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovativ
Visit Podcast Website
RSS Podcast Feed
Subscribe
Share
Add to MyCast