Frictionless Marketing
![Cover art of Frictionless Marketing Frictionless Marketing](https://assets.blubrry.com/coverart/300/1462950-1722077273.jpg)
Latest Episodes
Addressing Health Equity with GSK's Sri Ramaswami: Salathiel's Inspiring Lupus Battle
In this episode of Frictionless Marketing, host Paul Dyer sits down with Sri Ramaswami, Vice President of US Pharmaceuticals Communications for GSK, to discuss the challenges faced by individuals with chronic illnesses, particularly lupus. The conver
Trista Morrison, Chief Corporate Affairs Officer at Voyager Therapeutics
We're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affa
Siemens AG Chief Communications Officer, Lynette Jackson
We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive,
Linda Zink, CMO of The Simply Good Foods Company
Today, we're excited to chat with Linda Zink, the Chief Marketing Officer at The Simply Good Foods Company. Linda's illustrious career in the food and nutrition space includes influential roles at Atkins Nutritionals and Quest Nutrition, both of which are
Horizon Therapeutics Former EVP Corporate Affairs and CCO, Geoff Curtis
Today, were thrilled to speak with Geoff Curtis, the former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. Before his impactful tenure at Horizon, Geoff was a senior vice president at Edelman Publi
Addressing Patient Needs in a Consumerized Landscape with Neurocrine Director of Brand Marketing, Brooke McCausland
Today, we're delighted to speak with Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Before joining Neurocrine, Brooke served as senior manager of medical aesthetics at Allergan. Brooke's journey, however, is pretty unique as it
Unlocking the Epigenome with Tune Therapeutics Director of Communications Glenn Murphy
Glenn Murphy is the Director of Communications at Tune Therapeutics, a company that's seriously pushing the envelope in medical innovation with its focus on epigenetics.Tune Therapeutics is revolutionizing gene therapy by using targeted epigenetic modulat
Bridging the Gap Unleashing PR-Led DTC Strategy in a Consumerized Pharma Landscape with Lippe Taylor CEO, Paul Dyer
In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing.As the media landscape pivots from traditional editorial teams towards prosumer content cre
iHeart Media CCO, Wendy Goldberg
Today were sitting down with Wendy Goldberg, Chief Communications Officer at iHeartMedia. Wendy's professional journey led her to key marketing roles within various companies, including AOL/Time Warner, Six Flags, and Hearst. In today's interview, w
ULTRAGENYX’s Carolyn Wang on Rare Disease & Nurturing Patient Communities
Welcome to today's episode, where we're joined by Carolyn Wang, the SVP of Global Corporate Communications at Ultragenyx. With a rich background in life sciences that began at Elan Pharmaceuticals, Carolyn has been a key player in WCG's growth and has led