Frictionless Marketing
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PERNOD RICARD CMO, Pam Forbus on the Benefits of Being a Market Maker vs. a Marketer
Pam Forbus is the Chief Marketing Officer of Pernod Ricard North America, a role she has held since July 2020. In her role, she oversees the marketing strategy for Absolut, Jameson, Malibu, Avion, and multiple other spirits, wines, and champagnes. Before