Frictionless Marketing
PERNOD RICARD CMO, Pam Forbus on the Benefits of Being a Market Maker vs. a Marketer
June 02, 2022
Pam Forbus is the Chief Marketing Officer of Pernod Ricard North America, a role she has held since July 2020. In her role, she oversees the marketing strategy for Absolut, Jameson, Malibu, Avion, and multiple other spirits, wines, and champagnes. Before
Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovativ
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