Frictionless Marketing
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PFIZER’s Sally Susman on Adaptability and Taking the Leap into Social Media with Pharma
“There have been times when my team has proposed something, and I say, ‘Let's do it,’ and then we get blow-back very swiftly. Do you know what we do? We take it down, and we move on. You can't succeed in this realm if you're not willing to fail in this re