Frictionless Marketing
Trust is Core Competency with SC JOHNSON CCO Alan VanderMolen
October 14, 2021
After a 30-year agency career that included notable stints with Edelman and WE Communications, Alan VanderMolen was named Chief Communications Officer at CPG giant SC Johnson last year. Alan oversees both internal and external communications at SC Johnson
Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovativ
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