Frictionless Marketing
VISA CCO, Paul Cohen, on Experiential Communications and the Importance of Overcommunicating to Employees During Covid
January 26, 2021
“If calendar year 2020 didn't change the role of comms or enhance the role of comms within your organization, you may be in the wrong organization or the wrong job.”
Paul Cohen joined Visa as Senior Vice President and Chief Communications Officer in 2017
Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovativ
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