Frictionless Marketing
KAO President Karen Frank on Launching Brands During Covid & Balancing Intuition and Data
November 05, 2020
“We can't learn for theory; you have to learn for action, and really not be afraid of risk.”
As President of Kao USA, Karen has overall responsibility for the Japanese consumer product giant’s operations in the Americas and Europe. An 11-year veteran of
Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovativ
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