Frictionless Marketing
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AbbVie's Head of Communications, Javier Boix on Effective Storytelling in Healthcare Communications
“Storytelling is much more a science than an art. But it’s still an art, and it needs to be informed by science, meaning analytics data.”
In today's interview, Lippe Taylor CEO Paul Dyer sits down with Javier Boix, the Head of U.S. Communications at AbbV