Frictionless Marketing
AbbVie's Head of Communications, Javier Boix on Effective Storytelling in Healthcare Communications
July 09, 2020
“Storytelling is much more a science than an art. But it’s still an art, and it needs to be informed by science, meaning analytics data.”
In today's interview, Lippe Taylor CEO Paul Dyer sits down with Javier Boix, the Head of U.S. Communications at AbbV
Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovativ
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