Frictionless Marketing
Empowering Patients and Communicating Purpose: A Conversation with Amy Atwood
July 30, 2024
In this episode of Frictionless Marketing, host Paul Dyer welcomes chats with Amy Atwood, Vice President of Regional Communication and Philanthropy at Takeda Pharmaceuticals. With over 25 years in corporate communications, Amy shares her journey, insights
Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovativ
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