Frictionless Marketing

Frictionless Marketing


Bridging the Gap Unleashing PR-Led DTC Strategy in a Consumerized Pharma Landscape with Lippe Taylor CEO, Paul Dyer

August 31, 2023

In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing.As the media landscape pivots from traditional editorial teams towards prosumer content cre


loaded