Josh Hirsch isn't just a nonprofit marketing expert. He's in charge of social marketing for Susan G. Komen, which means he has to manage a LOT of moving parts. And he does so very successfully! In this episode Josh discusses 

• Knowing your audience so your posts have the right tone
• Mistakes NPOs make on social media- and how to fix them
• Measuring social success- what REALLY matters
• Connecting financial results from social media activity
• How to choose which social channels to be active on and 
• Working with affiliates/chapters on pushing out content.